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Every day millions of people use search engines like Google and Yahoo to find
the products and services they need. Almost all of those people will make a purchase
from a site listed within just the first three pages. As a marketing strategy
for increasing a site's relevance, SEO considers how online searches work and
what people search for.
While most people are familiar, at some level with SEO, we actually offer a lot of Search Engine Marketing services, of which SEO is one. Here is the basic breakdown:
Search Engine Marketing
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) campaigns
- Keyword research
- Inbound link generation
- Paid placement
- Paid inclusion
- Contextual advertising
- Education and Training
Social Media
- Strategizing
- Set up
- Maintenance and management
- Education and Training
Web 180 in the Milwaukee Business Journal for their SEO Expertise
As search engines like Google and Yahoo! change the way they list and rank the results when you search, Web 180 has devised a process to drive more traffic and more business to your site.
Prices are based on your specific project. Check out this case study:
Search Engine Optimization
Client: Southeast Wisconsin Auto Dealer
Situation
- Traffic had reached a plateau.
- Less than 30% of the site's traffic came from organic search results
- Existing layout limited new types of necessary content
- Competitors had improved their sites
- Lead generation and conversion were satisfactory
Challenges
- Increase traffic for highly competitive keywords
- Poor economic conditions complicated achieving results
- Provide new types of content
- Marketing and sales, in this industry, tend to be counter productive in achieving good search results
- Inventory changes rapidly which makes it difficult to gain search engine traction for available vehicles
Actions
- Our contracted clients are entitled to a free redesign every year. We were able to use that to keep their cost down while effectively changing the framework to allow for the new content.
- We developed a simple youTube cataloging system so they could easily add videos to youTube and also display them on their own web site
- We contracted with a company that has manufacturer quality videos for each make and model they carry
- We added reviews to their front page as well as a way for them to capture reviews and display them
Results
- Within 45 days traffic increased by 3 times
- Traffic increases have been retained and held steady at slightly over 2 times
- Organic Search Engine traffic has increased to 50% of all their traffic
- Lead conversion rates held steady and we now have a greater ability to move the needle in this area
See more case studies
See our other services
If ou want to improve your rankings in search engines, give us a call today 800-381-8538. We can get you new business in as little as 1 week.
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